Nemzzz (Nemiah Simms) is my favourite upcoming UK rapper. Hailing from Manchester, he initially gained recognition in 2021 with the tracks ‘Elevate’ and early 2022 with ‘2MS’, Nemzzz has continued to evolve and improve.
“Every time I make a song I just try to impress myself and I feel like that’s why things keep progressing. The way they’re progressing.”
Taking it back to where it started, it was as if this career was destined for him. Growing up with his mum who made beats of all genres and dad who sang reggae and bashment, his house in Gorton, Manchester already had a kitted out studio. From the age of thirteen, Simms would practice and obsess to improve his vocal technique as he ripped beats from YouTube. Writing became a therapeutic escape for him from the repetitive everyday life as a young teen.
Nemzzz would gain more traction in 2023 with a warm reaction to his debut EP ‘Nemzzz Type Beat’ which would begin to develop his signature sound. This would be followed by the viral track ‘MONEY AND VIBES’ and later in the year ‘8AM IN MANNY’ which would earn him co-signs from Drake & Central Cee.
On February 1 2024, Nemzzz would drop the track ‘L’S’ with the announcement of ‘DO NOT DISTURB’ the tape set to arrive March 15. In the lead up to release, Nemzzz would drop 3 singles ‘L’S’, ‘PTSD’ & ‘ETA’ all with official music videos. ‘Do Not Disturb’ would document the realities of young adult life from money, mental health, relationships and rivalries. For his debut project it performed well, hitting number 17 on the Official UK albums chart. Three days after release, Nemzzz would drop the ‘DO NOT DISTURB (DELUXE)’ with features from Headie One, K-Trap and Lil Yachty. When speaking on the features he would say “It’s all relationship-based at the end of the day, supporting each other,” “I like to work with rappers I really know on an organic level rather than paying for a feature”
Following the viral success of the Lil Boat collab ‘IT’S US’, Nemzzz would shortly follow it up with a banger dropping the previously previewed track ‘ATM’. After the video shoot was done for ‘ATM’, Nemzzz sprung the idea to his frequent video directors ‘@DONPROD’, to shoot a freestyle. With little film remaining, they ran with it immediately shooting the video for ‘1 FLOW’ which dropped exclusively on Nemzzz YouTube a day later.
As an upcoming independent British artist, Nemzzz has what it takes to rise as star with his refreshing sound and distinct flow. Almost following the blueprint that his peer Central Cee has laid out, Nemzzz is developing his social media presence from showcasing his UK fashion style to frequently dropping new music. He knows his worth and will continue to capitalise on the momentum he is building.
Story from RELOAD MAGAZINE ISSUE 3
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